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Fred Gebhart Writer — Editor — Trainer — Photographer Good Writing is tough. |
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FG
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I help people and organizations communicate clearly and cleanly. No rambling, no confusion. On time and on budget. My services include: Writing. Articles, op-ed, web copy, white papers, backgrounders, press releases, and books on health care, travel, business, media, science and technology. (View samples.) (Fred Gebhart
won the 2009 Gold -- First Place -- Award for Environmental Tourism
Articles in the Lowell Thomas Travel Journalism Competition.
Judge's comments.)
Editing. Whether
you're a person, a business, a nonprofit, a government organization, an
academic, or a think tank, I will direct your reports, studies, and web
site content straight to the point and to your target audience. Training. What
executives don't know about dealing with the media can kill a company. My
in-person media training and mock interviews prepare top execs, product
and technology developers, marketing directors, and spokespeople to meet
the media on message and on target. Coaching. Incisive
memos, letters, and reports inspire action. Rambling, incoherent writing
puts readers to sleep—or drives them to the competition. My one-on-one
coaching, live or by phone, can help anyone in your organization write
more clearly, more effectively, and more easily. Photography. In
today's world of instant communication, one picture can capture your
audience or lose it forever. My photographs make your point without a
word. Quick Take. I have a degree in political science and more than two decades of
experience as a writer, trainer, and photographer for clients worldwide. I focus on information,
not advertising content. I can highlight key messages to create
informational marketing materials for specific target markets. I have worked on a
variety of print and online projects, including magazines, newspapers,
special reports, websites, newsletters, research reports, meeting
summaries, and more. Past clients include Air
New Zealand, American Cancer Society, California Pharmacists Association,
California State Automobile Association, Carmel Pharma AB, Consumers
Union, F. Hoffmann-La Roche, Geographic Expeditions, Inhale Therapeutics,
Interval International, KLM Royal Dutch Airlines, Microsoft Corporation,
National Pharmaceutical Council, Ruder Finn Pharma, SunTrips, The Travel
Institute, Time, WebMD, and the Western Association of Convention &
Visitors Bureaus. I am based in San
Francisco, California. I can work locally, telecommute, or travel. Entire
website Copyrighted 2004 through 2010 by Fred Gebhart. |